Jonathan Murray

Verday is awarded '2016 Innovation of the Year' by Beverage Industry Magazine

Jonathan Murray
Verday is awarded '2016 Innovation of the Year' by Beverage Industry Magazine

Verday Chlorophyll Water breaks through the crowded field of emerging beverage brands to be awarded the coveted “2016 Innovation Of The Year” by industry leader, Beverage Industry Magazine.

The editors of Beverage Industry analyzed the new beverage launches of 2016 and determined that Verday Chlorophyll Water is an “industry-changing” product that is energizing the U.S. drink market and best meeting the needs of consumers. “This award serves to confirm what we already knew about the power of this green magic” says Randy Kohana, founder and CEO of Verday.

Highlighting Verday Chlorophyll Waters 4 delicious flavors, healthy benefits, 0 calorie profile and industry-leading shelf stability, this award establishes Verday as an exciting new entry in a Bottled Water category which is reaching unprecedented heights. As Americans look for better-for-you alternatives to soft drinks, the Bottled Water segment grew 6.4% in 2015 and is poised to become the beverage #1 category by volume in the United States. (Mintel)

“Consumers are demanding more from their beverages, and the editors of Beverage Industry recognize the impact this trend is having on the U.S. beverage market” says Jessica Jacobsen, editor of Beverage Industry Magazine. ”Capitalizing on healthy hydration trends, Verday Chlorophyll Waters offer consumers an innovative, functional beverage, which is why the brand was named one of our 2016 Innovations of the Year.”

At the core of Verday are the health benefits of Chlorophyll, the nourishing green nutrient that allows plants to harness energy from the sun via photosynthesis. Verday’s unique formulation gives consumers thirst-quenching flavor and the antioxidant and healing power of 100mg of chlorophyll; more chlorophyll than 2 shots of wheatgrass or even 12 cups of arugula. This award validates the wide appeal of Chlorophyll beyond the Natural Products channel and establishes Verday as the premiere brand to spearhead the ingredient and movement.

Verday Chlorophyll Water can be found on shelves in New York and Los Angeles and is expanding nationally through partnership with leading natural-channel distributors KeHE and UNFI. Customers can order Verday online through www.drinkverday.com and Amazon.

For more info see our Release.