Jonathan Murray

Chlorophyll Water : The New Trend in 2016

Jonathan Murray
Chlorophyll Water : The New Trend in 2016

Everybody knows that you should drink 7 glasses of water a day to stay healthy. New Yorkers know the next step in a healthy lifestyle is to “drink green water.” Chlorophyll Water is emerging as the hot new trend for healthy refreshment in 2016.

Consumers are increasingly abandoning sugary juices, sport drinks and waters with hidden carbohydrates and calories in favor of products that allow them to maximize healthy benefits in the simplest way possible. “Last year we saw the continued rise of Coconut Water and entry by other plant waters such as Cactus Water, Maple Water and Aloe Vera waters as detoxifiers. “Despite the rapid decline of sugary carbonated soft drinks, the beverage industry has never flourished more.  Shelf Stable Functional Beverages are leading this charge with over $1.4B in category growth over the last year alone,” said Beverage Industry Expert Bill Sipper of Cascadia Managing Brands. “This year, we see a trend continue with new products such as Verday Chlorophyll Water which offer refreshment combined with enhanced benefits, 0 calories, 0 diet sweeteners and 0 preservatives.”

“Verday Chlorophyll Water has seen fantastic traction within natural and specialty stores, as well as upscale gyms and yoga studios throughout New York City over the past few months,” says Randy Kohana, Founder & CEO. “When you drink Verday, the antioxidant and cleansing power of chlorophyll makes you feel great and you want to share that feeling with others.”

The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Many remember from middle school that Chlorophyll is the, “building block of life,” responsible for absorbing sun’s light and converting it into energy via photosynthesis in plants. The powerful antioxidant and cleansing properties of Chlorophyll have made it a favorite amongst leading wellness experts and healthy active consumers for generations.

Verday is available in three flavors: Watermelon, Cucumber and Ginger Lemongrass with Coconut being introduced in July. Each bottle of Verday is packed with 100mg of Chlorophyll; more Chlorophyll then you would find in 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula.