Chlorophyll Waters’ popularity is on the rise. According to UNFI, the nations’ top natural food distributor, Chlorophyll scores ahead of other major trends such as watermelon and birch waters within the plant-based water category, only behind cactus water.
According to the UNFI report, year over year sales in the water category have risen 6.1% in the Conventional Channel and 8.5% in the Natural Channel. Additionally, “the plant sourced waters have a higher sales per SKU [than non-plant sourced waters] indicating that they are the destination segments” and “plant sourced segments are merchandised to lead the set.”
“UNFI has consistently set the bar for quality and innovation in the natural products industry and we are glad to see them confirm their support of Chlorophyll and Verday Chlorophyll Water” Randy Kohana founder and CEO of Verday. Winner of the “Innovation of the Year” Award by Beverage Industry Magazine, Verday Chlorophyll Water has 5 flavors: watermelon, blueberry, coconut, cucumber and lemongrass ginger.
Verday Chlorophyll Water is available nationwide in 1500 retailers including Whole Foods SoPac, Wegmans, Shoprite, Giant Eagle and others. Additionally, consumers can order Verday online through www.drinkverday.com and Amazon.
About Verday Chlorophyll Water
The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Chlorophyll is the “building block of life,” found in all plants and responsible for photosynthesis. This nourishing green nutrient is the key antioxidant and detoxifying ingredient in green juices and leafy greens, helps control hunger and cravings, decreases inflammation and promotes healthy skin among other health benefits Each bottle of Verday is packed with 100mg of Chlorophyll; the equivalent of Chlorophyll in 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula.
About United Natural Foods Inc.
UNFI carries and distributes more than 110,000 products to more than 43,000 customer locations throughout the United States and Canada. UNFI serves a wide variety of sales channels including conventional supermarket chains, natural product superstores, independent retailers, eCommerce and food service. In 2017, United Natural Foods, Inc. was named in the “Management Top 250” list by the Wall Street Journal as one of the most effectively managed U.S. companies.
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